| 翻訳と辞書 |
| American Customer Satisfaction Index ： ウィキペディア英語版 |
American Customer Satisfaction Index
The American Customer Satisfaction Index (ACSI) is an economic indicator that measures the satisfaction of consumers across the U.S. economy. It is produced by the American Customer Satisfaction Index, a private company based in Ann Arbor, Michigan.
The ACSI interviews about 80,000 Americans annually and asks about their satisfaction with the goods and services they have consumed. Potential respondents are screened to guarantee inclusion of customers of a wide range of business-to-consumer products and services, including durable goods, services, non-durable goods, local government services, federal government services, and so forth. Results from data collection and analyses are released to the public throughout each calendar year. ACSI data has been used by academic researchers,〔Luo, Xueming and C.B. Bhattacharya. (2006) "Corporate Social Responsibility, Customer Satisfaction, and Market Value." ''Journal of Marketing'', Vol. 70, 1-18〕 corporations,〔("No Fooling – Papa John’s Ushers in April with Tasty New Menu Items." )〕〔("ACSI Corporate Subscribers." )〕 government agencies,〔("GSA.gov Nets All Time High for Customer Satisfaction." )〕 market analysts and investors,〔Brush, Michael. ("Happy customers, good stocks," ) ''MSN Money''.〕 industry trade associations, and consumers.
== History ==
The ACSI was started in 1994 by researchers at the National Quality Research Center, a research unit within the University of Michigan, in cooperation with partners at the American Society for Quality in Milwaukee, Wisconsin, and CFI Group in Ann Arbor. The ACSI was based on a model originally implemented in 1989 for the Swedish economy called the Swedish Customer Satisfaction Barometer (SCSB). Both the Swedish version and the ACSI were developed by Claes Fornell, now Donald C. Cook Professor of Business Administration at the University of Michigan, and chairman of CFI Group. In 2009, the ACSI left the University of Michigan to form a private company, although Fornell remains a professor at the university and the principal researcher behind the ACSI.〔
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
■ウィキペディアで「American Customer Satisfaction Index」の詳細全文を読む
スポンサード リンク
| 翻訳と辞書 : 翻訳のためのインターネットリソース |
Copyright(C) kotoba.ne.jp 1997-2016. All Rights Reserved.
|
|